ConnectWise Marketplace
Site
In development
Strategy, Art Direction,
UX Design, UI Design
My Role
ConnectWise App Developers + ConnectWise Users
Target Audience
Senior UX/UI Designer, Whereoware
Agency
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Goals
ConnectWise Marketplace is another digital space owned by ConnectWise (which I also designed). The goal of this engagement was to use blocks from the initial ConnectWise redesign, as well as any new necessary blocks, to give the ConnectWise Marketplace a new look and feel while also creating a better user journey and updating their content strategy.
Challenges
Utilizing existing blocks – due to the scope and timeline of this work and to create consistency across the brand we utilized as many existing blocks as possible from the ConnectWise redesign.
Sustaining the use of ad space – ad space for vendors was extremely important to the client to maintain. We had the unique challenge of integrating ads into the website while not overwhelming the user.
Appealing to multiple audiences – the website needed to engage both the vendors creating products as well as the customers purchasing the products.
Streamlining the product cards – The product cards needed to house a lot of information. A major task was fitting this content within the product cards while maintaining a positive user experience and accessibility standards and needs.
Process
In order to maintain consistency among ConnectWise brands and to stay within budget and timeline constraints, the first step of the process was auditing the already built and designed building blocks from ConnectWise’s design system. By doing this, we were able to see what we could repurpose for ConnectWise Marketplace and identify gaps where new blocks were needed These were then added to the already existing design system.
With no formal content strategy deliverables in scope, I performed my own research and content strategy in order to inform my designs. Using the information gained from this process I created the 10 templates needed for the redesign. This included responsive designs for each, as well as changes to the content strategy and user journey.
WEB DESIGN
Homepage Desktop + Mobile
Additional Website Examples
Main Navigation Desktop + Mobile